What is the TikTok subculture Dark Academia?
School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly. School, as most of us know it, came…
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More Brands and Content Creators Warm Up to TikTok Amid Social Distancing Order
In this new world of social distancing, TikTok is having a moment among brands and influencers. Fashion brands that have already been using the platform are counting on an…
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Why Are All the Cool Teens Wearing This Niagara Falls Sweatshirt?
The first time I saw the Niagara Falls sweatshirt on a young influencer type, I assumed she’d just visited … Niagara Falls. But then I saw it on another girl.…
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