tiktok

Douyin Draws Over 70 Billion Digital Interactions While Ringing in the Year of the Ox

Posted on February 14, 2021
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Zoe Suen

TikTok’s Chinese sister app, which signed on to be the annual CCTV Spring Festival Gala’s top sponsor, poured 1.2 billion yuan ($185 million) into digital red packet giveaways during the…

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3 min

News

TikTok Fashion Month: IMG Fashion Named Official Editorial Partner

Posted on January 20, 2021January 20, 2021
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Lisa Lockwood

IMG Fashion has been named the official editorial partner of TikTok Fashion month, with IMG providing editorial content to the TikTok community. In New York, London, Milan and Paris, the TikTok community will have access to IMG’s…

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208
4 min

Technology

TikTok Has Forever Changed The Way We Predict Trends In Fashion

Posted on January 13, 2021January 13, 2021
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Daisy Maldonado

For the most part, last year began like any other. Most of us celebrated New Year’s Eve with large festivities, dressed in our best outfits to ring in the…

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136
5 min

Technology

From TikTok to Depop: Fashion’s New Trend Funnel

Posted on January 4, 2021January 13, 2021
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Lucy Macguire

Pre-2020, trends like leather, feathers, neutrals or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the…

Technology

The Best Fashion Content on TikTok This Year

Posted on December 19, 2020December 22, 2020
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Victoria DiPlacido

You’re on TikTok, right? If not, let’s go – if only for the amazing fashion community on the rapidly growing social platform. (Trust us, though: fashion will be your gateway,…

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229
5 min

Business

TikTok Partners with Shopify on Social Commerce

Posted on November 13, 2020November 13, 2020
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Sarah Perez

topsatorTikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants…

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186
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Business

How K-Beauty Brands Are Using TikTok To Build a Gen Z Following

Posted on November 4, 2020November 4, 2020
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Emma Sandler

This year has proved to be a boon for beauty brands on TikTok, with many like NYX and E.l.f Cosmetics breaking TikTok records through paid campaigns. But now the focus is on more unpaid efforts…

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224
3 min

Business

“A Launchpad for New Ideas:” How Streetwear Retailers are Tackling TikTok

With its large youth audience and informal nature, TikTok seems like a perfect platform for streetwear brands to engage with young customers. But the biggest brands in sneakers and streetwear…

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345
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Fashion Features

TikTok Influencer Addison Rae Co-creates Cosmetics Company

Addison Rae is cashing in on her TikTok fame for a cosmetics company. Rae, a teenager who became Internet famous by sharing videos on TikTok, has co-created a beauty company with Madeby Collective,…

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768
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News

TalentX Launches New Gaming House for Social Media Creators

Posted on July 28, 2020July 28, 2020
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Trilby Beresford

Management and media company TalentX Gaming has launched a new house for social media stars and creators to hone their gaming skills toward competition at the highest level. Dubbed SwayGaming,…

Douyin Draws Over 70 Billion Digital Interactions While Ringing in the Year of the Ox

TikTok Fashion Month: IMG Fashion Named Official Editorial Partner

TikTok Has Forever Changed The Way We Predict Trends In Fashion

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Earthy Tones Will Be Hot This Summer

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Is Fashion Taking Over Gaming?

Fuzzy Slippers for a Frazzled Year

FENDI x Chaos launch their AW21 capsule collection

From TikTok to Depop: Fashion’s New Trend Funnel

The Best Fashion Content on TikTok This Year

MADE Trends on Pinterest

TikTok Influencer Addison Rae Co-creates Cosmetics Company

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TalentX Launches New Gaming House for Social Media Creators