TikTok Has Forever Changed The Way We Predict Trends In Fashion
For the most part, last year began like any other. Most of us celebrated New Year’s Eve with large festivities, dressed in our best outfits to ring in the…
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From TikTok to Depop: Fashion’s New Trend Funnel
Pre-2020, trends like leather, feathers, neutrals or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the…
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“A Launchpad for New Ideas:” How Streetwear Retailers are Tackling TikTok
With its large youth audience and informal nature, TikTok seems like a perfect platform for streetwear brands to engage with young customers. But the biggest brands in sneakers and streetwear…
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