social media

Business

TikTok Partners with Shopify on Social Commerce

Posted on November 13, 2020November 13, 2020
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Sarah Perez

topsatorTikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants…

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111
4 min

Business

How K-Beauty Brands Are Using TikTok To Build a Gen Z Following

Posted on November 4, 2020November 4, 2020
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Emma Sandler

This year has proved to be a boon for beauty brands on TikTok, with many like NYX and E.l.f Cosmetics breaking TikTok records through paid campaigns. But now the focus is on more unpaid efforts…

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162
3 min

Business

“A Launchpad for New Ideas:” How Streetwear Retailers are Tackling TikTok

With its large youth audience and informal nature, TikTok seems like a perfect platform for streetwear brands to engage with young customers. But the biggest brands in sneakers and streetwear…

News

A Week of TikTok Drama

Posted on July 13, 2020July 15, 2020
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Taylor Lorenz

Late Monday night, a group of male TikTok stars who belong to the Gen Z influencer collective known as the Sway House charged up the streets of the Hollywood Hills. They were on their…

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188
2 min

Business

Verishop Launches Shoppable Social Content

Posted on July 8, 2020
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Jennifer Braun

Verishop launched on Tuesday a new social shopping app that will ultimately compete with the biggest social media platforms in shoppable social content. “We started Verishop because we saw…

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236
2 min

Business

Snapchat’s Shoppable Show

Posted on July 8, 2020July 15, 2020
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Mackenzie Baker

Snapchat’s newest feature combines shows with shopping as the brand looks to expand its e-commerce capabilities. Snapchat’s original programming—including shows like Driven and Endless—rack up millions of views each day as users…

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547
6 min

Trends

What is the TikTok subculture Dark Academia?

Posted on June 30, 2020July 1, 2020
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Kristen Bateman

School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly. School, as most of us know it, came…

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