Adaptive Fashion: Apparel Retailers Must Embrace Change in 2021
After a tough year of trading, everyone in fashion and apparel is hoping for a return to sales and revenue growth in 2021. So while the recent news about the…
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online shopping
12 posts
Online Thrifting Becoming A Mainstream Hobby
Online thrift shopping grew during lockdowns as a new batch of archival styles from Missoni, Romeo Gigli and Louis Vuitton become popular on the resale market. It’s no secret that…
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How Revolve Pulled Off Its Pandemic Pivot
Revolve had all the signs of becoming one of the pandemic’s early fashion casualties. The coronavirus reached the US just before the spring festival season, the crowded calendar of concerts and…
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Farfetch Wants to Be the Netflix of Fashion
A year removed from major stock troubles, the aggregator is thriving through the pandemic—and turning itself into a “platform” for shopping. Is that enough to shape the future of fashion?…
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As Online Shopping Soars, Product Reviews Takes Holiday Spotlight
When the COVID-19 pandemic caused global shutdowns in March, the effect that it would have on the upcoming holiday shopping season was probably the last thing on anybody’s mind. But…
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Back-to-School Sales Could Hit a Record $100 Billion This Year, Even if Kids Stay Home
Parents and children alike are facing uncertainty over schools and colleges opening in the fall. It might seem like that would spell bad news for retailers this back-to-school season —…
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Where People Are Actually Shopping
When Ty Gaskins went shopping in SoHo earlier this month, it was his first time entering a clothing store since the pandemic reached the US in March. He said he felt entirely…
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How the Direct-to-Consumer Shift Accelerated Overnight
In a WWD-produced webinar, Craig Harris, industry principal, apparel, fashion and accessories at Oracle NetSuite, and Billy Thompson, coinventor and president at Thompson Tee, joined WWD executive editor Arthur Zaczkiewicz…
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Top 25 DTC Sites: Smaller Brands Thriving Online
At first blush, the top direct-to-consumer brands in the second quarter appear to have little in common. There’s a maker of high-end sandals and a sustainable paint supply brand as…
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How to Reach Customers Who Still Don’t Like Shopping for Clothes Online
Neiman Marcus had been planning a gradual rollout of its customer service app, called Connect, which allows employees to recommend products and offer style tips directly to shoppers, even when…
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