digital marketing

Technology

Why White Claw used Twitch for its Latest Campaign

Posted on January 13, 2021January 13, 2021
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Gabriela Barkho

As brands attempt to find new ways to execute live online events, Twitch is increasingly getting a second look. Take for example the latest digital activation by canned hard seltzer…

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157
7 min

Technology

2021 Fashion-Tech Predictions

Posted on January 11, 2021January 13, 2021
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Maghan McDowell

2020 took an unexpected turn, making it clear that annual fashion-tech predictions can only account for the expected. Now, the fashion industry is more adept at shifting its gears. With…

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167
1 min

Business

The New Gucci x The North Face Collab is now Available on Pokémon Go

Posted on January 6, 2021January 6, 2021
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Pauline De Leon

Last week, The North Face x Gucci teased an unexpected team-up with Pokémon GO. After making fans patiently wait, the Italian fashion house and Niantic have now revealed details of the anticipated collaboration. Pokémon GO players around the world can…

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222
5 min

Trends

Is Fashion Taking Over Gaming?

Posted on January 6, 2021January 6, 2021
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Obi Anyanwu

Fashion and gaming took their relationship public in 2020, so what does that mean for 2021? After years of flirtation resulting in trophy cases, esports organization collaborations and popular game characters appearing on…

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116
1 min

News

Doing the Impossible: Launching a New Product Line During the Holidays

Posted on December 14, 2020December 15, 2020
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Alexandra Pastore

In the latest WWD-produced webinar, Courtney Velasco, industry marketing lead at Oracle NetSuite, and Nathan Newman, cofounder and chief operating officer at Winky Lux, joined WWD executive editor Arthur Zaczkiewicz…

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166
1 min

Fashion Features

Louis Vuitton Unveils Men’s Temporary Residency in Miami Featuring Augmented Reality

Posted on December 8, 2020December 15, 2020
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Trace William Cowen

The experience includes the North American debut of the Spring/Summer 2021 men’s collection and the international debut of the second LV2054 capsule. Full Story at Complex Style…

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140
4 min

Business

How K-Beauty Brands Are Using TikTok To Build a Gen Z Following

Posted on November 4, 2020November 4, 2020
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Emma Sandler

This year has proved to be a boon for beauty brands on TikTok, with many like NYX and E.l.f Cosmetics breaking TikTok records through paid campaigns. But now the focus is on more unpaid efforts…

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227
5 min

Business

What Fashion Can Learn From the Wild Success of McDonald’s Travis Scott Collab

Posted on November 4, 2020November 4, 2020
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Alexandra Mondalek

When McDonald’s teamed up with Travis Scott last month, so many of the musician’s hungry fans flocked to the fast-food chain that some locations ran out of Quarter Pounders. McDonald’s drive-thru employees…

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187
3 min

Business

“A Launchpad for New Ideas:” How Streetwear Retailers are Tackling TikTok

With its large youth audience and informal nature, TikTok seems like a perfect platform for streetwear brands to engage with young customers. But the biggest brands in sneakers and streetwear…

Why White Claw used Twitch for its Latest Campaign

2021 Fashion-Tech Predictions

The New Gucci x The North Face Collab is now Available on Pokémon Go

Fashion Trends

Earthy Tones Will Be Hot This Summer

These $4,400 Sneakers Are the New Stilettos

Fuzzy Slippers for a Frazzled Year

FENDI x Chaos launch their AW21 capsule collection

Embrace the Humble Water Shoe, 2020’s Weirdest Trend

Is Fashion Taking Over Gaming?

Doing the Impossible: Launching a New Product Line During the Holidays

Louis Vuitton Unveils Men’s Temporary Residency in Miami Featuring Augmented Reality

MADE Trends on Pinterest

What Fashion Can Learn From the Wild Success of McDonald’s Travis Scott Collab

Fashion News

Happy National Love Your Pet Day! Poshmark Adds Pet

US apparel group HanesBrands set to disengage from European markets

PH5 appoints virtual executive alongside FW21 collection debut

Supporting Black Creatives: Purpose & People

Nordstrom Launches Collaborative ‘Black_Space’ Shop Curated by Five Black Creatives