Why Adidas Is Selling Reebok
The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers. Adidas is…
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Happy New Lunar Year 2021 of the Ox!
The Year of the Ox becomes an even more important shopping holiday in an increasingly globalized, intrapandemic world. From February 12 through the 26, the new year is celebrated by…
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Adidas and Jerry Lorenzo Announce Long-Term Partnership
Adidas just appointed Fear of God’s Jerry Lorenzo to lead the creative and business strategy of its basketball division. Full Story at Complex Style…
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Prada and Adidas’s Latest Hit Is Here
The A+P Luna Rossa 21 looks like a boat shoe from space. Full Story at GQ Mens Fashion…
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Snapchat’s Shoppable Show
Snapchat’s newest feature combines shows with shopping as the brand looks to expand its e-commerce capabilities. Snapchat’s original programming—including shows like Driven and Endless—rack up millions of views each day as users…
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Here’s What Prada’s First Adidas Collab Looks Like
The Superstar, the bowling bag, and more. “A partnership to begin a partnership,” says the press release accompanying the much-anticipated photos of the first “duo” from Prada for Adidas,…
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