Trends

Trends

Knix Expands Shade and Size Ranges With the Launch of its Groundbreaking New Knix Nudes Collection

Posted on May 21, 2020May 25, 2020
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Maddison Glendinning

Canadian intimates brand Knix is extending its shade range today with the launch of Knix Nudes. The new collection features three of the brand’s best-sellers – the Wing Woman Contour…

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5 min

Trends

‘More Pivots In 8 Weeks Than In The 8 Years Prior’: Workwear Brands Are Rewriting Their Playbooks

Naturally, makers of workwear are denying that workwear is a dying category — but Instagram feeds full of off-kilter #WFHFits and Zoom meetings tell a different story. Add to that…

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7 min

Can Virtual Influencers and Avatars Change the Face of Chinese Ecommerce?

From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese consumers care? In The United States, Lil Mikela,…

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1 min

Trends

How Face Masks Went From Necessity to Personal Style Item Overnight

“Americans are very individualistic. We like to show our personality,” says one producer of stylish masks. Full Story at GQ Mens Fashion…

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30
2 min

Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up

The campaign may mark a pivot from the brand’s overtly sexual image Chinese microblogging platform Weibo is abuzz over three new spokesmodels that Victoria’s Secret announced this week for China…

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19
1 min

Trends

Billie Eilish and Takashi Murakami Link Up for Uniqlo Collab Collection

Posted on May 16, 2020May 18, 2020
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Trace William Cowen

Takashi Murakami previously collaborated with the Uniqlo design team on a limited 2018 collection of pieces inspired by the classic ‘Doraemon’ manga. Full Story at Complex Style…

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27
4 min

Trends

China Designers: 8 Menswear Labels We Love

Posted on May 15, 2020May 19, 2020
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Like many modern nations, China has a wide spectrum of masculine expression — and its menswear is no different. From soft and nostalgic to edgy and future-facing, no…

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25
10 min

The Fitness Fashion Frenzy That Just Got Bigger

As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury goods. At least for a little while. SHANGHAI, China — In…

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4 min

Trends

How Aerie Established A TikTok Following In Two Weeks

Posted on May 14, 2020
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Katie Richards

After launching a TikTok account two weeks ago, Aerie is going all in on the platform. When Aerie closed all of its U.S. and Canada stores and most employees…

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4 min

Trends

No Sweat: How Tracksuit Bottoms Became The Height of Lockdown Fashion

Sales of sweatpants soar as fashionistas embrace the joys of an elasticated waistline in their working-from-home outfits Traditionally, tracksuit bottoms have been the enemy of fashion. Karl Lagerfeld’s withering,…