Rebecca Minkoff Launches OnlyFans Account for NYFW
“OnlyFans is becoming more popular, and given the state of the world, we are all seeking out different ways to connect,” – Rebecca Minkoff As new apparel trends emerge at…
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Douyin Draws Over 70 Billion Digital Interactions While Ringing in the Year of the Ox
TikTok’s Chinese sister app, which signed on to be the annual CCTV Spring Festival Gala’s top sponsor, poured 1.2 billion yuan ($185 million) into digital red packet giveaways during the…
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Adaptive Fashion: Apparel Retailers Must Embrace Change in 2021
After a tough year of trading, everyone in fashion and apparel is hoping for a return to sales and revenue growth in 2021. So while the recent news about the…
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Why White Claw used Twitch for its Latest Campaign
As brands attempt to find new ways to execute live online events, Twitch is increasingly getting a second look. Take for example the latest digital activation by canned hard seltzer…
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TikTok Has Forever Changed The Way We Predict Trends In Fashion
For the most part, last year began like any other. Most of us celebrated New Year’s Eve with large festivities, dressed in our best outfits to ring in the…
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2021 Fashion-Tech Predictions
2020 took an unexpected turn, making it clear that annual fashion-tech predictions can only account for the expected. Now, the fashion industry is more adept at shifting its gears. With…
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‘Scan and Go’ Technologies Play Key Role in Contactless Retail
As curbside pickup and a demand for “scan and go” and touchless transactions swelled during the pandemic — and remain prominent consumer preferences — the role of mobile devices and…
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From TikTok to Depop: Fashion’s New Trend Funnel
Pre-2020, trends like leather, feathers, neutrals or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the…
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ComplexLand Attendees Rocked Epic Head & Shoulders Avatar Hairstyles
ComplexLand attendees upgraded their avatars with these Head & Shoulders hairstyles. Full Story at Complex Style…
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The Best Fashion Content on TikTok This Year
You’re on TikTok, right? If not, let’s go – if only for the amazing fashion community on the rapidly growing social platform. (Trust us, though: fashion will be your gateway,…
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