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Heron Preston Joins Esports Organization Gen.G as Executive Brand Advisor

Posted on July 30, 2020August 5, 2020
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Trace William Cowen

Heron Preston believes collaborations of this nature are only the beginning of what’s possible in terms of pushing for more synergy between fashion and gaming. Full Story at Complex Style…

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TalentX Launches New Gaming House for Social Media Creators

Posted on July 28, 2020July 28, 2020
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Trilby Beresford

Management and media company TalentX Gaming has launched a new house for social media stars and creators to hone their gaming skills toward competition at the highest level. Dubbed SwayGaming,…

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An Upended Fitness Industry Sweats Over Black Lives Matter

Posted on July 24, 2020July 27, 2020
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Katherine Rosman

Instructor walkouts and motivational messages in a predominantly white industry decimated by the coronavirus. Before the pandemic changed the way we work out, possibly forever, Sarah Levey was among the…

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FaZe Clan President Leaves to Start XSET

Posted on July 17, 2020July 23, 2020
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Taylor Lorenz and Kellen Browning

Greg Selkoe is leaving the successful esports conglomerate to start a new venture that’s less “frat house” and more diverse. FaZe Clan, an esports lifestyle conglomerate, helped turn gamers into…

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5 min

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How the Direct-to-Consumer Shift Accelerated Overnight

Posted on July 17, 2020July 23, 2020
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Alexandra Pastore

In a WWD-produced webinar, Craig Harris, industry principal, apparel, fashion and accessories at Oracle NetSuite, and Billy Thompson, coinventor and president at Thompson Tee, joined WWD executive editor Arthur Zaczkiewicz…

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For Paris Men’s Wear, the Next Stop Is California

Men’s wear shows in Europe this lockdown season may be virtual, but the dominant California vibe is very real. We have seen the future of European fashion, and it is…

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2 min

This Prada Look Explains Pandemic Fashion

Posted on July 16, 2020July 22, 2020
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Tyler Watamanuk

July 14th’s Prada menswear show, the final “solo” effort from Miuccia Prada before she is joined by co-creative director Raf Simons, was one for the books. The collection included a mix of…

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News

London Fashion Week to Go Ahead With Physical Shows in September

Posted on July 15, 2020July 15, 2020
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Maddison Glendinning

The British Fashion Council (BFC) has announced that London Fashion Week will go ahead with physical shows in September. The official dates for the gender-neutral showcase have been announced as…

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News

A Week of TikTok Drama

Posted on July 13, 2020July 15, 2020
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Taylor Lorenz

Late Monday night, a group of male TikTok stars who belong to the Gen Z influencer collective known as the Sway House charged up the streets of the Hollywood Hills. They were on their…