Why Adidas Is Selling Reebok
The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers. Adidas is…
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Douyin Draws Over 70 Billion Digital Interactions While Ringing in the Year of the Ox
TikTok’s Chinese sister app, which signed on to be the annual CCTV Spring Festival Gala’s top sponsor, poured 1.2 billion yuan ($185 million) into digital red packet giveaways during the…
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DTC vs Wholesale: Striking the Right Balance
How and where should brands sell in 2021? New best practices are emerging. Supreme made it look easy. From a single store in downtown Manhattan, the streetwear label built a…
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Black Designers Navigate Steep Barriers to Financing
Image courtesy of Jamie Williams and Charles Royals, co-founders of Naclo Apparel Black entrepreneurs face enduring challenges finding investments, though some are still finding new avenues during the pandemic. When…
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Target Is Winning the Pandemic Race
Image courtesy of Target Here’s why and what other retailers can learn from the big-box giant. Target might have mastered the perfect pandemic formula. It involves selling everything from fashion…
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Fashion has made progress on diversity, but still has a long way to go
Image from Tommy Hilfiger’s “Moving Forward Together” campaign for Fall/Winter 2020 – Photo: Tommy Hilfiger Building on research started in 2019, the “State of Diversity, Equity & Inclusion in Fashion”…
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Peloton Creates Capsule for Black History Month
Image courtesy of: A look from the Monica Ahanonu collection for Peloton Four Black artists teamed with instructors from the fitness brand to create 18 apparel and accessories pieces. Peloton…
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Supreme’s new owner says it won’t ‘mess it up’ and ruin the brand
Image courtesy of Supreme VF Corp. paid $2.1 billion for the New York streetwear king. Those wondering how VF Corp.’s $2.1 billion acquisition of Supreme might change the crown jewel…
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Brands Want In on the Vintage Fashion Boom
The turmoil of the last twelve months seems to have eliminated trends from fashion, with moods and desires almost impossible to track on a global scale. But one phenomenon still…
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From Poshmark to StockX: What to Know About the Resale IPO Boom
On 14 January, its first day of trading, Poshmark popped. The peer-to-peer marketplace closed more than 140 per cent above listing price, valuing the company at $7.5 billion. It’s not…
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