Brand Marketing

With inflation on the rise, retailers like Primark and Old Navy are exercising a new tactic to opt out of raising prices to draw in value consumers. By employing this…

J.Crew and Gap defined how Americans dressed for much of the ‘90s and 2000s. Then, during the pandemic, J.Crew filed for bankruptcy, and Gap closed hundreds of stores. In a…

The latest Lyst Index has declared Italian luxury retailer Gucci the hottest brand in the world for the second quarter of this year, triumphing over rival brand Balenciaga. The index…

Gucci is cementing its place in fashion history as it unveils the “The Next 100 Years” NFT art exhibit. This exhibit will be displayed in their virtual gallery created in…

User-generated content (UGC) is still a winner for meeting both e-commerce and brand strategy KPIs. How to use it is shifting. These days, the most successful advertisements on social media…

Jacquemus creates Surrealist Interpretation of his own Bathroom for Selfridges Pop-Up At London department store Selfridges, French fashion designer Simon Jacquemus unveiled a series of surrealist pop-up installations titled Le…

Without fanfare or a major announcement, Zara last week began charging fees for online shoppers returning its clothes. The 1.95 pound cost will be waived if customers return items in…