Brand Marketing

User-generated content (UGC) is still a winner for meeting both e-commerce and brand strategy KPIs. How to use it is shifting. These days, the most successful advertisements on social media…

Jacquemus creates Surrealist Interpretation of his own Bathroom for Selfridges Pop-Up At London department store Selfridges, French fashion designer Simon Jacquemus unveiled a series of surrealist pop-up installations titled Le…

Without fanfare or a major announcement, Zara last week began charging fees for online shoppers returning its clothes. The 1.95 pound cost will be waived if customers return items in…