Spurred by user content on social media, self-care and wellness have become more than just a trend. Using TikTok, users post clips of their morning routines, working out in their favorite sets, product recommendations, and healthy eating. Becoming “that girl” is linked to this aesthetic, as it represents becoming the best version of oneself. This wellness movement is not limited to influencers, but consumers look to their favorite creators for inspiration on how to further their journeys. While also seen on Instagram and Pinterest, TikTok is a crucial platform for the trend because the video-based content allows a more in-depth way to promote the lifestyle.