Diwang Valdez for The New York Times
After years of being passed over by brands and management companies despite driving the internet’s biggest trends, Black influencers in Atlanta are working to shift the paradigm.
ATLANTA — It’s no secret Atlanta is one of the nation’s great culture capitals, home to many power brokers in music, fashion and the arts — a city that, since the 1980s, has produced some of the biggest names in rap, R&B and hip-hop, and over the last decade, seen explosive growth in its entertainment industry (thanks, in part, to Georgia’s generous tax credits).
This mighty metropolis is also now where some of the internet’s most important creators are living and working today.
Atlanta is where 15-year-old Jalaiah Harmon created the Renegade, a dance that took over TikTok in late 2019 and remains one of the app’s best-known viral trends. It’s where Lil Nas X turned “Old Town Road” into not just a hit single but the biggest thing on the internet. It’s where YouTube stars with followings in the multimillions record their videos and where some of TikTok’s biggest viral videos and trending challenges began at a casual weekly meet-up called TikTok Thursdays.
Credit: The New York Times – Click to read the full article
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