Last week, Rihanna‘s Fenty Skin finally announced its official launch date via a new page on Fenty Beauty’s website. Described as “the new culture of skincare,” the brand’s latest campaign video has revealed that its products cater to both women and men.
The visual features the Barbadian singer herself with surprise guests like A$AP Rocky and Lil Nas X enjoying the warmth of the sun by the pool. The campaign also gives fans a sneak peek of Fenty Skin’s three new items such as its Total Cleanser, Fat Water Toner and Day Cream with SPF.
“I’ve been working on @fentyskin for over two years, perfecting formulas and creating packaging that is kind to our planet,” said Rihanna in an Instagram post. “Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin – so whether you want to wear makeup, or no makeup at all, there’s always glowing skin underneath.”
Fenty Skin is set to release on July 31. For those who want to receive early access on July 29, you can now sign up via Fenty Beauty’s website.
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