The ongoing COVID-19 pandemic has impacted every single industry worldwide, and the fashion industry has been one of the ones hit particularly hard by the virus. Following massive decreases in sales as well as failure to manufacture new collections, many have reported significant losses, including luxury conglomerate LVMH.
“LVMH showed exceptional resilience to the serious health crisis the world experienced in the first half of 2020,” said Bernard Arnault in a statement. “Our maisons have shown remarkable agility in implementing measures to adapt their costs and accelerate the growth of online sales. While we have observed strong signs of an upturn in activity since June, we remain very vigilant for the rest of the year. We continue to be driven by a long-term vision, a deep sense of responsibility and a strong commitment to environmental protection, inclusion and solidarity. In the current context, we remain even more firmly dedicated to showing continuous progress in these areas,” he added.
It remains to see how LVMH will tackle the remaining half of 2020, and whether the conglomerate will begin seeing profits throughout Q3 and Q4.
Credit: Hypebae – Click here to view the article
More related articles: Is 2020 the year of the shopping app?, Gamified experiences: Can playful moments stop your customers in their tracks?, Is Pinterest the new shoppable platform?
Merchandising and Design Experts (MADE) specializes in trend forecasting and market positioning foresight for the fashion and retail market. Delivering researched and highly relevant insight on market conditions, emergent opportunities, and key products. MADE bespoke reports help clients to identify and capitalize on current and future market trends. For more information about these topics and market trends and strategy please contact MADE Trends.
