Chances are you’ve already seen the D’Amelio sisters on TikTok. Well known for their mastery of viral dances, long lashes, and enthusiasm for content creation, 16-year-old Charli D’Amelio and 18-year-old Dixie D’Amelio have quickly become inseparable from the zeitgeist. Now, the sisters are announcing their latest venture: teaming up with Morphe to launch a new sub-brand called Morphe 2.
Morphe 2 aims to redefine the way makeup is marketed to young people. The collection invites all individuals to celebrate their varying relationships with skin care, makeup, and beauty. Charli tells Allure, “With Morphe, we’re working together to show that you are beautiful with or without makeup.”
The brand promises that everything in the line is easy to apply too — “simple yet stunning” is a tagline for Morphe 2. The sub-brand includes six main types of products: a natural foundation tint that comes in 20 shades, jelly eye shimmers you can apply with your fingers, glossy lip oils, and more. Whether you’re looking to create a bold blue eye or just add a light wash of color to your lips, self-acceptance and embracing your personal relationship with makeup is at the core of Morphe 2’s mission.
“I want people to wear as little or as much as they want and feel confident,” says Charli.
Dixie similarly says that she hopes Morphe 2 empowers and unites young people and ignites self-acceptance. “I’m the most confident when I’m around people who support me and this line is about bringing people together and doing exactly that,” she says.
Credit: Allure – Click here to view the article
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