Using existing materials to create a new articulation of the Chuck Taylor All Star, the Crater uses at least 40 percent recycled content by total weight, making it one of Converse’s most sustainable sneakers to date. The Crater Foam sole uses 12% Nike Grind rubber for a more sustainable, lightweight and responsive feel during all-day wear, while the canvas uppers (in three different colour ways) put old materials to new use.
“We call it emotional innovation,” explains Brandon Avery, VP of Global Innovation for Converse. “For example, if we reuse a material, something that’s already had a journey and a life, there’s a really interesting story to tell—trash becomes treasure.”
The Converse Chuck Taylor All Star Crater releases July 23 and will be available for purchase atConverse.ca.
Credit: Fashion Magazine – Click here to view the article
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