Given that the digitally native Gen-Z audience are regarded as a generation of impulse purchasers, Selfsized’s stretch technology will help protect brands from this group.
Selfsized, which was first launched for S/S 20, received industry praise thanks to its unique feature that one single size jean can fit a wide range of different sized wearers perfectly. All Selfsized denim products have been developed with Calik Denim’s T-Power technology to eliminate elastane yarn slippage. The Selfsized fabric concept is defined by its authentic cotton touch but ultra-high elasticity that offers enhanced softness and comfort. Through this article, Calik Denim customers can achieve a wide range of wash effects to suit core and commercial denim offerings. Included in the portfolio are feminine and premium looks with soft hand feeling, authentic denim-look fabrics with salt & pepper effects and a range of vintage washes. Selfsized is also a compatible option for menswear, evident through textured slubs character for that classic masculine look.
Thanks to Selfsized’s ultra high-elasticity and cotton content for maximum comfort and softness, the concept minimizes the risk of buying wrong size jeans – especially in e-commerce. Given that the digitally native Gen-Z audience is regarded as a generation of impulse purchasers, Selfsized’s stretch technology will help protect brands from the chance of returns from this group. Selfsized also dramatically decreases the number of sizes that will be produced at the garment manufacturing stage and help support stronger sell-through and less waste for Calik Denim clients.
Credit: WWD – Click here to view the article
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