Fandoms are forming around a new kind of influencer: the charismatic cult leader. Last week, a new name broke into Apple’s most-downloaded social networking apps. Among the usual suspects of Instagram, Facebook and TikTok appeared an app called Stepchickens, with a cryptic blue selfie as its logo.
Full Story at New York Times Fashion and Style…
Step Chickens and the Rise of TikTok ‘Cults’
Image Courtesy of Melissa Ong
