The launch of Goop and Proenza Schouler’s athleisure collaboration couldn’t have come at a better time, when we’re all trying to stay motivated about working out at home during these weeks of self-isolation.
Goop’s athletic apparel line, G. Sport, sees new pieces dropping online every four weeks. (This month, for obvious reasons, “the action revolves more around hammocks and Netflix marathons than Reformers and the track.”) But this month also marks G. Sport’s first designer collaboration: with New York-based brand Proenza Schouler, founded by Jack McCollough and Lazaro Hernandez.
image courtesy goop
“Tapping Jack and …
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Goop and Proenza Schouler Just Collaborated on an Athleisure Line
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