MADE Trends News
  • Trends
  • Business
  • Lifestyle
  • Fashion
  • About
    • Branding
    • Product Development
    • Trend Reports
    • Buying Office
    • Advisory
  • Contact
  • Trends
  • Business
  • Lifestyle
  • Fashion
  • About
    • Branding
    • Product Development
    • Trend Reports
    • Buying Office
    • Advisory
  • Contact
MADE Trends News
  • Trends
  • Business
  • Lifestyle
  • Fashion
  • About
    • Branding
    • Product Development
    • Trend Reports
    • Buying Office
    • Advisory
  • Contact
  • Trends

The Future is Circular – How the Sneakers Giants Became Eco-Friendly

  • Posted on March 11, 2020May 14, 2020
  • 216 views
  • 2 minute read
  • AZ
Image Courtesy of
Total
0
Shares
0
0
0

 

The current system of ‘take, make, dispose’ is increasingly unsustainable. In order to protect our dwindling resources, and ensure the future prosperity of our planet we must start to transition from a linear model to a circular one, implementing a cradle-to-cradle approach where the product’s end life is factored into the initial design. A circular economy that is based on reducing waste can unleash trillions of dollars in growth opportunities in materials net saving, job creation potential, and innovation. In a recent interview with Dezeen, Dharan Kirupanantham a senior member of the innovation team at Adidas asserts that embracing the circular economy is good for business and good for the planet. It is ‘the solution’.

Adidas, which has partnered with Parley for the Oceans to develop sneakers from ocean plastic, has now developed an infinitely recyclable shoe called the Futurecraft Loop. When brands take responsibility for reclaiming the products after use, in theory, they are no longer selling products to customers but instead lending them materials that are returned later for recycling. In May of 2019, Nike unveiled its Circular Design Workbook at the Copenhagen Fashion Summit which will provide designers across all industries with a common language for circularity. Nike is also a signatory to the Global Fashion Agenda 2020 Circular Fashion System Commitment which calls on fashion brands and retailers to accelerate the transition to circular design. As for the ultimate expert on circular design, let us look to Nature where there is no waste and everything becomes food for something else. That is the theme of the Cooper Hewitt’s triennial exhibit, Nature. With projects ranging from experimental prototypes to consumer products, immersive installations, and architectural constructions the show presents the work of sixty-two international design teams. Collaborations involve scientists, engineers, advocates for social and environmental justice, artists, and philosophers. They are engaging with nature in innovative and ground-breaking ways, driven by a profound awareness of climate change and ecological crises as much as advances in science and technology.

More related articles: Eco, value and innovation are key to youth shoppers this festive season, Paris Fashion Week 2020: Menswear enters the wellness age, H&M launches Billie Eilish merch collection made using sustainability-sourced materials.

Merchandising and Design Experts (MADE) specializes in trend forecasting and market positioning foresight for the fashion and retail market.  Delivering researched and highly relevant insight on market conditions, emergent opportunities, and key products. MADE bespoke reports help clients to identify and capitalize on current and future market trends. For more information about these topics and market trends and strategy please contact MADE Trends.

Total
0
Shares
Like 0
Tweet 0
Pin it 0
Related Topics
  • business
  • fashionbusiness
  • fashionpact
  • futura
  • genzconsumers
  • madetrendsoriginal
  • safetheplanet
  • sustainability
  • sustainable
  • sustainablefashion
  • topstories
  • trendforecast
  • trendsthattranslate
Autumn Zimmerman

Previous Article
  • Trends

Billie Eilish Just Made a Powerful Statement About Body Shaming

  • Posted on March 11, 2020May 14, 2020
  • Pahull Bains
View Post
Next Article
  • Business

Sustainability Update – 3 Pillars To Revolutionize The Fashion Industry

  • Posted on March 11, 2020May 14, 2020
  • AZ
View Post
You May Also Like
View Post
  • Trends

These $4,400 Sneakers Are the New Stilettos

  • Posted on January 13, 2021January 13, 2021
  • Angelina Rascouet
View Post
  • Trends

Is Fashion Taking Over Gaming?

  • Posted on January 6, 2021January 6, 2021
  • Obi Anyanwu
View Post
  • Trends

Fuzzy Slippers for a Frazzled Year

  • Posted on January 3, 2021January 13, 2021
  • Ilana Kaplan
View Post
  • Fashion
  • Fashion Features
  • Trends

FENDI x Chaos launch their AW21 capsule collection

  • Posted on October 21, 2020October 23, 2020
  • MAGDALENA PULIT
View Post
  • Trends

Embrace the Humble Water Shoe, 2020’s Weirdest Trend

  • Posted on August 27, 2020September 21, 2020
  • Tyler Watamanuk
View Post
  • Trends

Handbags… A Status Symbol of the Past?

  • Posted on July 28, 2020July 28, 2020
  • Lou Stoppard
View Post
  • Trends

Can Nike’s Space Hippie Line Make Sustainability Cool to Sneakerheads?

  • Posted on July 4, 2020July 15, 2020
  • Yang-Yi Goh
View Post
  • Trends

Could This Trend Replace Bike Shorts?

  • Posted on July 1, 2020July 28, 2020
  • Eliza Grossman
Fashion Trends
  • These $4,400 Sneakers Are the New Stilettos
    • Posted on January 13, 2021January 13, 2021
  • Is Fashion Taking Over Gaming?
    • Posted on January 6, 2021January 6, 2021
  • Fuzzy Slippers for a Frazzled Year
    • Posted on January 3, 2021January 13, 2021
  • FENDI x Chaos launch their AW21 capsule collection
    • Posted on October 21, 2020October 23, 2020
  • Embrace the Humble Water Shoe, 2020’s Weirdest Trend
    • Posted on August 27, 2020September 21, 2020
MADE Trends on Pinterest
Fashion News
    • News
    H&M is Teaming Up With Simone Rocha For Its Latest Designer Collab
  • Image Courtesy of Poshmark
    • News
    Online Thrifting Becoming A Mainstream Hobby
    • News
    Fashion Preps for the Longest Summer Ever
    • News
    Supreme x Nike Team Up Once Again To Reimagine the Goadome Boot
    • News
    Adidas and Jerry Lorenzo Announce Long-Term Partnership

Subscribe

Subscribe now to our newsletter

MADE Trends News

Input your search keywords and press Enter.