After searching and reviewing hundreds of new brands, QVC and HSN have selected 70 to showcase this year.
QVC and HSN have a track record of discovering and nurturing emerging brands, but doubled down on their initiatives through a nationwide search in 2019 called “The Big Find,” involving beauty, fashion, accessories and jewelry.
In the first quarter of 2020, 38 of the brands will launch on QVC or HSN, including 21 beauty brands such as Act & Acre, Mented Cosmetics, Alkaglam and Follain; jewelry brands such as Valencia Key Jewelry and Taudrey, and accessories brands such as Have Some Fun Today. The remaining 32 get launched through the year.
For the brands selected, it’s a big break and potential lift in the business. They will get exposure on HSN and QVC broadcasts, web sites, apps and social pages.
“As the pioneers of video commerce and brand storytelling, we’ve launched or nurtured some of the nation’s most successful entrepreneurial brands, such as IT Cosmetics, Tatcha, Junior’s Cheesecake and Korres,” said Mary Campbell, chief merchandising officer, Qurate Retail Group, and chief commerce officer, QVC U.S. “By supporting entrepreneurs, we continue to bring customers innovative new brands, often with a high degree of exclusivity. We’re constantly on