St. John Knits, a “chic grandmother” label, has tried for years to attract a more modern clientele. Can a new designer and flock of influencers (plus Zendaya) make it happen? The Instagram posts began surfacing on a Thursday in November.
Full Story at New York Times Fashion and Style…
The Brand That Won’t Stop Trying to Be Cool
Image Courtesy of Samuel Trotter for The New York Times
