LONDON — Discussions around sustainability showed no sign of quietening down at London Fashion Week, with the majority of designers shining a spotlight on their eco-friendly actions and targets for the future. Alongside the shows, both the Swedish and Danish embassies hosted breakfast panels on Monday near Hyde Park to spread the word on their mindful efforts in the fashion industry.
Over on Sloane Street, Danish ambassadors opened their doors to the International Fur Federation to shed light on Furmark, the new LVMH- and Kering-backed certification, which will debut later this year, that strives to ensure natural fur is produced sustainably.
As a signifier of top-tier real fur, Furmark will be compliance assured through external assessors, ensuring consumers that their fur is made as sustainably as possible. The hotly debated topic of the production and trade of natural fur was opened up to Gianluca Longo, style editor at British Vogue and Cabana, designer Ineta Joksaite and fur farmers John Papse and Ryan Holt, who shared insight on the realities of using animal fur as fabric.
“When you Google the truth about fur, it doesn’t come with the truth about fur. Going and visiting farms myself and small businesses in Greece where three people