Online marketing solution firm SEMrush has crunched the data on global online searches across multiple subject categories and themes. And in terms of average monthly traffic in the fashion apparel e-commerce space, Wildberries, which is Russia’s largest online retailer, took the top spot.
SEMrush also noted that searches for “oversize sweaters” experienced the most growth in 2019. Other top fashion items that experienced high year-over-year growth in monthly average searches included bike shorts, midi slip dresses and fur jackets.
Maxim Roslyakov, senior vice president of marketing in SEMrush, said when looking “at the global ranking of clothing and apparel web sites, Wildberries ranks first, significantly ahead of the second and third rankings, H&M and Macy’s. Interestingly enough, Wildberries struggled behind H&M and Macy’s during the first half of the year.”
“We also found the majority of top 10 online stores account for single-brand retailers, but based on trends over the second half of the year, we feel the share of fashion e-commerce aggregators may also increase in the following year,” Roslyakov said.
In the report, researchers of the firm noted that half of the top e-commerce sites “originated from varied countries including Spain, Sweden, Japan and Italy, with the other half rising from the
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