The Baby Phat comeback continues.
The women’s streetwear brand was reacquired this year by Kimora Lee Simmons, who set out to relaunch the imprint with updated takes on its classic 2000s designs. And, unsurprisingly, the new generation was stoked. Back in June, Baby Phat by Kimora Lee Simmons dropped a Forever 21 collaborative collection that sold out online within 24 hours, proving the iconic brand is still very much in demand.
This week, Baby Phat rolled out its debut Holiday 2019 range, making its first official collection in its relaunch. The drop consists of pieces like velour tracksuits, crop tops, and drawstring pants. The will expand its offering in the near future, adding windbreakers, overside hoodies, tees, and knitwear to the mix.
“OG Baby Phat was a movement—it changed everything for urban women who until then were totally unrepresented and overlooked in 80s/90s fashion,” said Kimora, who worked on the collection alongside her daughters, Ming Lee Simmons, 19, and Aoki Lee Simmons, 16. “Baby Phat gave a lot of women—especially women of color—a voice and freedom of expression. Now my girls are grown, and we have the chance to celebrate the Baby Phat lifestyle with not only nostalgic Gen Xers, but millennials, xennials and centennials that weren’t even born the first time around. Now they get to be a part of that legacy.”
You can check out the Baby Phat by Kimora Lee Simmons Holiday 2019 campaign, co-starring Ming and Aoki, below. The pieces are available now at the brand’s newly launched online store.