Condé Nast has pledged to the UN’s Fashion Industry Charter for Climate Action, becoming what the UN claims is the first media outlet to do so.
Although it’s been a trying year for media, print is not dead, but it can be made more sustainable. The media company, with titles such as Vogue, The New Yorker, GQ, Glamour, Wired and Vanity Fair, touts print distribution to more than 84 million consumers.
Francois Souchet, lead of the Make Fashion Circular initiative at the Ellen MacArthur Foundation, said the announcement is an “important signal” to many industries, including fashion.
Working closely with the foundation as part of its New Plastics Economy Global Commitment, the company aims to carve a more sustainable roadmap to 2025, starting with its packaging. Over the last year, more than half of Condé Nast’s “owned operations began phasing out fossil-based, non-recyclable plastic wrapping in subscription or newsstand uses, or both, seeking to eliminate the use of plastics altogether or to opt instead for recycled and bio-based alternatives.”
Fashion media are vying to lead environmentally. Earlier this month, fashion editors joined together in preparation for the holiday season to boycott, opt-out or selectively reduce p.r. gifting activities.
More current sustainability articles: The Outside View, Sustainability Buzzwords, Patagonia Launch.
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