While the collection hits globally Dec. 6, LV is putting its SoHo temporary residency to use with a pre-launch comprised of a camouflage rainbow-wrapped interior at 122 Greene Street in New York, NY. Hours for the pre-launch experience are 11 a.m. to 8 p.m. Monday through Saturday, while Sunday follows a noon to 6 p.m. schedule.
Below, catch a glimpse at Virgil’s Louis Vuitton future-minded 2054 collection via a selection of campaign images:
In a Complex cover story earlier this year, Kid Cudi and NIGO® spoke on the importance of Virgil’s appointment to the LV brand.
“It is a victory for Black excellence, for streetwear, for all designers out here that just have a dream to design,” Cudi, who walked in the Spring/Summer 2019 men’s show, said back in September.