Target Corp. is leaning into kids and inclusivity — hard.
The retailer on Tuesday announced Toys ‘R’ Us Powered by Target, digital capabilities and fulfillment services to support the new Toys ‘R’ Us e-commerce site and TRU experiential stores bowing in November in Houston and Paramus, N.J.
When Toys ‘R’ Us in March 2018 liquidated, Target was the retailer that most aggressively moved to capture its sales. Earlier this week, the Minneapolis-based retailer also launched Disney Stores at 25 Target locations.
“Target’s agreement to host the Toys ‘R’ Us web site is a positive move for Target, and deepens its commitment to the toy segment, which is a critical category during the holiday season,” said Moody’s lead retail analyst Charlie O’Shea. “This initiative continues Target’s enhanced focus on the toy category, which ramped up significantly following Toys ‘R’ Us’ bankruptcy and subsequent liquidation.
Target is also doubling down on inclusivity for kids with adaptive apparel. The Cat & Jack apparel line features details such as tagless construction, flat seams, zip-off hoods and extended zippers for easy diaper changes.
“We launched Cat & Jack a couple years ago,” said Mark Tritton, executive vice president and chief merchandising officer of Target. “It’s a multibillion-dollar business. Some of the
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