Dick’s Sporting Goods is expanding its private label game.
The Pittsburgh-based retailer on Thursday launched DSG, an athletic apparel and gear collection for men, women and children that is intended to be stylish, affordable and inclusive and available in a wide range of sizes.
“We saw an opportunity to better serve more athletes by designing quality products at a value that fits everyone,” said Nina Barjesteh, senior vice president of product development for Dick’s. “DSG is a brand with a purpose that is born from sport, and has something to offer every athlete, no matter their size, skill, age or budget. We look forward to supporting more athletes on every step of their athletic journey.”
The collection is offered in a wide range of sizes.
Key pieces of the apparel line, which is available in sizes XS-2XL, include an assortment of leggings, tanks and bras for women, and performance Ts and sweatshirts for men. There is also a wide assortment of pieces for kids that includes youth graphic Ts, backpacks, lunch boxes, soccer balls and cleats. The collection ranges in price from $15 to $40. Its promotional materials tout: “Introducing DSG. We’re made for more than just sports, we’re here for life and everything
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