Malbon, an apparel brand with a streetwear sensibility, wants to get teens and 20-somethings onto the green. PEBBLE BEACH, Calif. — Last Tuesday, as men in penny loafers descended on this golfers’ paradise, Stephen Malbon surveyed the backyard of a Spanish Colonial mansion and lit up a fat blunt. A hundred or so people had come to celebrate a collaboration between his apparel brand, Malbon Golf, and Beats, the headphone maker. “There’s still a lot of people coming,” he said, exhaling a thick cloud of smoke as Kanye West boomed in the background.
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Will Cool Clothes Make Young People Love Golf?
