Malbon, an apparel brand with a streetwear sensibility, wants to get teens and 20-somethings onto the green. PEBBLE BEACH, Calif. — Last Tuesday, as men in penny loafers descended on this golfers’ paradise, Stephen Malbon surveyed the backyard of a Spanish Colonial mansion and lit up a fat blunt. A hundred or so people had come to celebrate a collaboration between his apparel brand, Malbon Golf, and Beats, the headphone maker. “There’s still a lot of people coming,” he said, exhaling a thick cloud of smoke as Kanye West boomed in the background.
Full Story at New York Times Fashion and Style…
Will Cool Clothes Make Young People Love Golf?
Image Courtesy of Kelsey McClellan for The New York Times
