In an effort to cut down on the amount of clothing ending up in landfill, Patagonia is giving customers the option to mail-in used Patagonia clothing in exchange for purchase credit, as part of its Worn Wear program.
The Worn Wear program was first launched in 2017, repairing, recycling and upcycling used clothing. Previously, customers were required to bring clothing to any Patagonia retail location to participate and receive a credit. The new mail-in trade option comes as part of Patagonia’s effort to make sustainable practices as accessible to its customers as possible.
As concern over the environmental impact of the fashion industry grows, brands and retailers at all price points continue to launch new sustainability initiatives and build upon their existing programs.
Last year, both Guess and Reformation entered into wardrobe recycling programs, while Ralph Lauren, Chanel, Wrangler and Gap have each announced their own eco-friendly initiatives, investments and programs in 2019.