NEW YORK — New Stand has opened its first content and innovation hub and headquarters in the former Patricia Field space at 306 Bowery.
The Millennial-skewed retailer that is seeking to modernize the notion of a traditional newsstand with its eclectic mix of tech products and consumer-facing apps, operates 39 stores around the country, including 27 on New York City’s high-speed ferries and others in subway stations and airports — but this is the first location that will serve up programming and pop-ups as well.
“306 Bowery is our answer to how modern brands will become a more useful and organic part of people’s lives — through product they need and want, digital content that’s fun and engaging, and now experiences that they want to enjoy — all under one roof,” said cofounder Lex Kendall. “Our hope is that people will look to 306 as a place they can come together, learn, share and discover just as they always have at their local newsstand.”
The 6,700-square-foot, two-level space houses a street-level convenience store on Bowery, selling products including Sennheiser headphones, a downstairs office, a space for events and a pop-up space in the rear, which has a dedicated entrance on Elizabeth Street.
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