Champs Sports’ web site features professional basketball players Bradley Beal and Buddy Hield, promoting Nike with the message, “Refresh Your Game.” Scrolling down, there’s Jordan Retro 6, Nike’s Endless Summer collection for men, and finally, a message for women: “Get Your Kits Ready, Kick off the women’s World Cup on the right foot,” followed by a matchup of the Warriors and Raptors in the NBA Finals to push the NBA collection.
If Champs seems in need of some girl power, it’s being provided by a new shop-in-shop concept, Champ Sports Women that recently opened in Dallas and will bow in other key markets this summer. The idea is to make Champs Sports Women a destination for lifestyle-inspired footwear, apparel and accessories, with an emphasis on an active, healthy lifestyle.
“The female consumer is essential to our overall Champs Sports brand and we continue to see the women’s business growing year-over-year,” said Bryon Milburn, senior vice president and general manager of Champs. “Our female community is highly engaged with the brand. She demands authentic storytelling for her lifestyle. As a result, we are actively focused on her needs. We’re excited to continue inspiring her to live her best life, in sportswear that suits
Follow WWD on Twitter or become a fan on Facebook.