In December 2018, Lil Nas X and Billy Ray Cyrus’ song “Old Town Road” broke the charts. The infectious combination of rap and country was initially absurd, but once one gets over the initial surprise, undeniably catchy. Now, Wrangler is hoping to cash in on the song’s popularity with a new limited-edition line designed in partnership with the cowboy himself, Lil Nas X.
In the song, Lil Nas X sings, “Cowboy hat from Gucci, Wrangler on my booty,” which Wrangler has taken quite literally. The brand’s swirling script logo is emblazoned loudly on the “booty” of both jeans and …
Full Story at Fashion Magazine…
Old Town Road x Wrangler is Here
Image Courtesy of Fashion Magazine
