Imagine the one thing that’s synonymous with Lacoste: it’s the crocodile, right? Well, not anymore, as Lacoste is replacing their crocodile emblem with ten different endangered species as part of the Save Our Species collaboration with the International Union for Conversation of Nature (IUCN) to draw attention to the world’s endangered species.
Replacing the crocodile will be the Addax (a corkscrew-horned antelope native to the Sahara desert), the Cebu damselfly, the Hawaiian Monk Seal, the Iberian Lynx, the Moheli scops-owl, the Mountain chicken (confusingly, a type of frog), the North Atlantic right whale, the Northern hairy nosed …
Full Story at Fashion Magazine…
Lacoste is Taking a Break From Its Crocodile Logo for a Good Cause
Image Courtesy of Fashion Magazine
