The fourth time is the charm — and soon there will be a fifth, sixth and more.
Onia launched its fourth collaboration with Danielle Bernstein, founder of the blog We Wore What, on Wednesday and is planning future collections that will instead launch under Bernstein’s own label. The swimwear brand and influencer began a working relationship a few years ago when Onia cofounder Nathan Romano noticed an increase in sales whenever Bernstein posted about his brand. The pair has since launched four in-demand collections, the latest of which sold $1 million worth of product in just three hours.
“The last drop, we did $1 million in its first day. This drop, we did $1 million in the first three hours,” said Romano on Wednesday afternoon.
Danielle Bernstein and We Wore What are planning more collections that will launch under the influencer’s own label.
Jeff Thibodeau
The latest Onia x We Wore What collection consists of 54 bikini tops, bottoms and one-piece swimsuits priced from $95 to $225. It is “selling out by the minute,” said Romano, and is available on Onia’s web site and in a handful of retailers, including Barneys New York, Intermix, Selfridges, Moda Operandi, Everything But Water and Shopbop. About 2,000 orders
