Early Majority: Fashion’s First Degrowth Brand
What is degrowth? This new buzzword has plenty of other names — post-growth, steady-state economics, donut economics — but they all share the same, simple message: a managed reduction of…
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The North Face to Enhance Circular Clothing Program with new Partnerships
Outerwear specialist The North Face is set to further enhance its resale programme through a new partnership with Archive, a resale tech company, and the further integration of cleaning technology…
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LVMH Beauty to Develop Carbon-Neutral Packaging with Origin Materials
LVMH Beauty, the French luxury group’s fragrances and cosmetics division, which includes brands like Christian Dior Parfums and Guerlain, has signed a multi-year partnership deal with Origin Materials, a US…
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How Brands Are Celebrating Earth Day 2022
Though April is unofficially Earth Month, many fashion and beauty brands still make efforts to become more sustainable and environmentally friendly in time for Earth Day on April 22. Popular…
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Earth Day: Initiatives Shaping a More Sustainable Future for Fashion
As the world’s second most polluting industry, fashion is trying to reinvent itself to reduce its ecological impact. This involves developing new practices, using new materials, and switching to manufacturing…
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Why Reformation Decided to Outsource its Recycling Program
Sustainability is at the core of the Reformation’s messaging. In addition to typical size and fit info, each product is listed with its “sustainability impact,” including the water, waste, and…
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Pangaia Produces T-Shirts Made from 100% Post Consumer Waste
Material science company Pangaia has partnered with Infinited Fiber on a multi-year agreement to scale the Infinna material technology that turns post-consumer waste into textiles. Innovative materials typically struggle to…
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Fashtech Innovation Centre Opens in London to Support Production Solutions
Social enterprise FashionEnter and production developer Kornit Digital have come together to open a new centre dedicated to the development of direct-to-fabric and direct-to-garment digital production solutions. The Fashtech Innovation…
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Why Brands Are Betting on Membership
For the last year, technical outerwear brand Early Majority has cultivated a growing community without selling a single piece of kit. When it finally launches to the general public this…
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Target Shoppers Can Now Look for the ‘Target Zero’ Icon for Better Packaging
Target shoppers will now see a “Target Zero” icon in stores and online as a visual cue for sustainability props. Announced Wednesday, the icon will signal products and packaging across…
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