TikTok Stars Race to Land Reality Shows
The drama among influencers at Hype House and Sway House seems like a natural fit for TV. Will the industry bite? Late Monday night, a group of male TikTok stars…
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Could the Track Short Trend Replace Bike Shorts?
You may have turned up your nose at the bike short trend before realizing they are a summer appropriate version of your favourite leggings, so don’t let the track short…
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Our Cash-Free Future Is Getting Closer
The pandemic is propelling a shift toward a cashless society in ways that no other single event has. Experts say that’s not necessarily a good thing. On a…
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Fashion Trends
Burberry Evolves Product Approach with New RTW Business Chief
Burberry is evolving its approach to product with the company creating three new business units and hiring a new ready-to-wear business chief. As part of this, a former Burberry merchandising…
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Selfsized- Jeans that Fit Everyone in the Room
Given that the digitally native Gen-Z audience are regarded as a generation of impulse purchasers, Selfsized’s stretch technology will help protect brands from this group. Selfsized, which was first launched…
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Verishop Launches Shoppable Social Content
Verishop launched on Tuesday a new social shopping app that will ultimately compete with the biggest social media platforms in shoppable social content. “We started Verishop because we saw…
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Websites Used to be Secondary to Stores. That Dynamic is Shifting.
Investing in online is now no longer a choice for fashion. At a time when most stores have been closed to traditional shoppers, omnichannel services are burgeoning, prompting a…
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The Pandemic Is Rewriting the Rules of Retail
Retailers need to stop expecting business to return to “normal.” There’s no going back to how it was anytime soon. Even before the Covid-19 pandemic and economic crisis, brick-and-mortar…
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How Lululemon Built Athleisure’s Leading Brand
As most of the fashion world scrambled to survive an apocalyptic downturn brought on by the coronavirus pandemic, activewear label Lululemon’s share price rose to an all-time high last…
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Nike Plans to Cut Jobs in Digital Push
(Reuters) – Nike Inc (NKE.N) on Friday warned of job cuts as the world’s largest footwear maker ramps up efforts to sell directly to customers through its online and retail…
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